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Tanay Kothari@tankots·39.2K followers·23d ago

hey twitter for everyone new here, a quick reintro: i'm tanay, co-founder and ceo of @WisprFlow • grew up in delhi • at 11, built one of the first voice assistants with a friend. 2.5m users, then got shut down • built 60-70 more products before college • at 15, became cto of a startup out of india's first incubator • stanford cs, where i met my co-founder @sahajgarg6 on day one • started wispr in 2021 building a brain-computer interface. 3 years in, we decided to pivot • what we built instead is Wispr Flow, now used by millions of people to write with their voice i'm going to be posting here a lot more to share what we're learning, and what we're building (including the parts we haven't figured out yet) if you're in the arena or want to be, welcome :)

Tanay Kothari@tankots·39.2K followers·18d ago

2 years ago, i had done zero marketing. i'd been an engineer my entire life. when i told a founder friend we were building a consumer product, he told me, "tanay, you don't have that consumer dna. you don't know how to build a brand. you shouldn't do this." it sounded like a fun challenge. game on. 2 months after we pivoted Wispr from hardware to Flow, our first launch did millions of views and hit #1 on product hunt for the day and the week. what i've learned about marketing since: 1/ take almost no inspiration from others. standing out means doing things your own way. be unique and bold in your decisions. 2/ pick your first users by who will cause PLG. hundreds of avatars of people loved wispr flow. we focused on 2. developers, because they post about tools they love everywhere. founders, because they roll them out to their whole team. 3/ make every user feel it was built for people like them. most tools assume american english. in wispr you can pick british english, swiss g