X engagement rate calculator
Enter a post’s likes, replies, reposts, quotes, bookmarks and impressions to get its engagement rate.
Engagement rate
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Add impressions or followers
(likes + replies + reposts + quotes + bookmarks) ÷ impressions × 100
Engagement rate FAQ
- What is engagement rate on X?
- The share of people who saw a post and interacted with it, as a percentage of impressions.
- What is the engagement rate formula?
- (Likes + replies + reposts + quotes + bookmarks) ÷ impressions × 100.
- Should I use impressions or followers?
- Impressions, since they count people who actually saw the post. Followers is a rough fallback.
- What is a good engagement rate on X?
- It depends on niche and account size — see the X growth benchmarks for measured medians.
Compare with X growth benchmarks or a niche leaderboard.