X AnalyticsX Growth Benchmarks by Niche
Measured from the posts and creators we track — what “good” engagement and growth look like in each niche.
Benchmarks
LAST 30 DAYS| Niche | Median likes / top post | Breakout threshold | Median 30d follower growth | Creators measured |
|---|---|---|---|---|
| AI Coding | 960 | ≥ 3,535 likes | Collecting data | 96 |
| Mac Productivity | 188 | ≥ 804 likes | Collecting data | 62 |
| AI Products & Indie Growth | 499 | ≥ 1,339 likes | Collecting data | 73 |
Follower growth shows “Collecting data” until 7 days of daily snapshots exist for a niche.
Benchmarks FAQ
- What counts as a breakout post?
- A post at or above the 90th percentile of likes for its niche over the last 30 days. The threshold column is that 90th-percentile value.
- How is median likes / top post measured?
- For each creator we take their single best post in the niche over 30 days, then take the median across creators. One prolific account cannot skew the niche.
- How is follower growth measured?
- From daily follower snapshots per creator. Growth is the change across the window, not a single spike, and is only shown once 7 days of history exist.
- Which creators are counted?
- Creators who published at least one post that met the niche threshold in the last 30 days. The Creators measured column is that count.
Read the methodology for sources and limitations, or browse a niche leaderboard.