i asked chatgpt how to plan a funeral. it said to call a few funeral homes and ask for price lists. makes sense when only 18% of them post prices online, it had nothing to show me. every other industry figured out online shopping 20 years ago. this one still runs on phone calls. so 8 in 10 families call one place and say yes to an $8k decision, sometimes from a hospital hallway. why are we fine with that? episode 2 of building an ai-native funeral company in public.