This Wispr Flow ad has been running for 118 days straight It's a really good ad. Here's why it works: 1. It starts with death "You don't have much time left" Then the caption says: "I mean that literally" ⏳ It feels like it's about you, so you stop scrolling 2. You find your own age He shows a chart of a 90-year life in months Then he covers the years that are gone in red: at 18, at 30, at 45 You see your own age on the chart 3. Your past disappears The months you already lived get wiped off the chart Then he circles what's left in green Losing something hurts more than getting something, so you feel the loss first 4. Then he blames the keyboard "You're spending 40 hours every week typing on keyboards" He draws an arrow from your months left to "40hrs" Now you have something to blame: the keyboard 5. The fix is easy The problem is big: your life The fix is small: talk instead of type, for free If the fix was hard, you'd just scroll away 6. It doesn't feel like an